Case studies
Real businesses. Real numbers.
A selection of our work across direct-to-consumer brands, real estate, automotive, education, hospitality, manufacturing and AI search. We describe each client by type and sector. The figures are the ones we measured, and where a result dipped before it improved, we say so.
“ROAS is the output. It tells you what happened. It doesn’t tell you why.”
A science-led skincare brand
Positioning, content and performance marketing took return on ad spend from 1.5x to 4x in six months.
1.5x to 4xreturn on ad spend (ROAS) in six months Read the case study D2C · Body and hair careA playful, dessert-inspired body care brand
A launch that sold out within three months, and still returns 3x on ad spend.
Sold outwithin three months of launch Read the case study Real estate · ResidentialA premium residential project in Gurugram
Creative, landing pages and advertising that matched the price of the homes.
Read the case study Real estate · Sales executionSales execution for three developers
From pre-sales to collections, across townships, affordable housing and a housing society project.
788flats sold out of 10,080 units in three years, in a residential township near Mumbai Read the case study Real estate · CommercialA commercial and retail developer across Noida, Gurugram and Greater Noida
Marketing automation that kept buyers engaged through a longer commercial buying cycle.
Read the case study Education · Ed-techA fast-growing online school
A revenue engine built from nothing: 2.1x growth, 36% lower acquisition cost and over 292,000 qualified leads.
2.1xyear-on-year revenue growth Read the case study Automotive · DealershipsNew dealerships for a premium car brand in Delhi NCR
Brand building and lead generation run together: 30% market share and ₹120 crore of revenue.
4%conversion in the first month of performance marketing Read the case study Automotive · RetailThe premium retail network of a national car maker
New websites, SEO and Google Ads: 65% more enquiries and 17% growth in monthly sales.
65%increase in new enquiries Read the case study Hospitality · ResortA Japanese-concept boutique resort
Four booking platforms connected to one property management system, with less stock lost.
4 into 1booking platforms connected to a single property management system Read the case study Hospitality · HomestaysA group of over 20 boutique homes and hotels
Booking integrations and inventory control across more than twenty properties.
4booking platforms integrated Read the case study Manufacturing · B2B platformA large Indian tyre manufacturer
An ordering and claims platform now used by more than 20,000 people.
₹100 crore+in payments each month Read the case study D2C · JewelleryA new niche jewellery brand
Sometimes the problem is not the campaign. Customers were saying no to the price, not the jewellery.
1xstarting return on ad spend, on ₹20,000 a month Read the case study D2C · JewelleryA jewellery brand with a wide catalogue
Meta performance moved around every week. The fix was a decision framework, not more changes.
A bad dayis data Read the case study D2C · SkincareA skincare brand with strong first orders and weak repeat purchase
The advert promised too much. Moving from miracle claim to guided routine changed the creative.
Educateingredient, concern, use Read the case study D2C · SkincareA skincare brand that looked like every other
The winning creative was not louder. It was more specific.
More specificcreative beat louder creative Read the case study D2C · FragranceA fragrance brand with a product you cannot click
Traffic was healthy and add-to-cart was not. A discovery path lowered the risk of the first purchase.
1find your scent family Read the case study AI search · SkincareA luxury Ayurvedic skincare brand, found by AI
From no presence in AI answers to a named citation in Google’s AI Overview, with organic leads up 7% a month.
0 to citednamed in Google’s AI Overview for a category query Read the case study AI search · BeautyA luxury Ayurvedic beauty brand, differentiated inside a shared answer
Being named with the right attribute attached mattered more than a generic mention. Early months were flat; growth compounded from month four.
0 to named firstin a Google AI Overview for a category query Read the case study AI search · AutomotiveAn official dealer group for a luxury car brand in the UAE
Lead volume dipped in month two during a content restructure, then recovered and pulled ahead by month four.
0 to citedas a direct source in a Google AI Overview Read the case studyMore case studies from business-to-business, SaaS and further AI-native clients will be added here.