Case studies D2C · Skincare
D2C · SkincareA skincare brand that looked like every other
The winning creative was not louder. It was more specific.
- More specificcreative beat louder creative
The challenge
The brand looked beautiful and felt interchangeable. Every advert showed the product, and few explained why this formula suited this person.
What we did
We built a point of view around sensitive-skin confidence and rewrote the creative around it.
The story
When adverts in a category all look alike, the strongest lever is often specificity. We gave people a reason to see themselves in the product, and the winning creative was not louder. It was more specific.
More work
Other case studies
A science-led skincare brand
Positioning, content and performance marketing took return on ad spend from 1.5x to 4x in six months.
Read the case study D2C · Body and hair careA playful, dessert-inspired body care brand
A launch that sold out within three months, and still returns 3x on ad spend.
Read the case study D2C · JewelleryA new niche jewellery brand
Sometimes the problem is not the campaign. Customers were saying no to the price, not the jewellery.
Read the case study