Case studies AI search · Beauty
AI search · BeautyA luxury Ayurvedic beauty brand, differentiated inside a shared answer
Being named with the right attribute attached mattered more than a generic mention. Early months were flat; growth compounded from month four.
- 0 to named firstin a Google AI Overview for a category query
- +3%organic lead growth, month on month
The challenge
The brand sits at the top of a category where AI engines already list several luxury brands together. The task was as much differentiation inside a shared answer as it was visibility.
What we did
Structured content for hero products, comparison and “is it worth it” query clusters, and clean-up of inconsistent product claims across owned and earned sources.
The story
The early months were flat. Rebuilding content authority takes longer to register than launching a fresh domain would. Growth compounded from month four, once the corrected claims and comparison content had been re-indexed. In the answer, the win was being named with the right attribute attached, such as heritage and formulation, rather than being one of a list.
More work
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