Case studies Automotive · Dealerships
Automotive · DealershipsNew dealerships for a premium car brand in Delhi NCR
Brand building and lead generation run together: 30% market share and ₹120 crore of revenue.
- 4%conversion in the first month of performance marketing
- 17% and 72%conversion and relevancy rates once they had settled after six months
- 30%market share for the new dealerships in Delhi NCR by month eight
- ₹120 crorerevenue since inception
The challenge
The new dealerships needed brand building and lead generation at the same time. The industry norm for conversion is 2 to 3%, and the media budget for the first six months had been set as a pilot.
What we did
Social media management, search engine optimisation and performance marketing, run together for a year.
More work
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