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Practical articles on performance marketing, SEO and AI search, content, marketing automation and growth, for businesses building in India, the UK and the US.
ChatGPT Ads: What They Are, and Whether Your Business Should Be Ready
Advertising inside AI chat products is moving from experiment to real ad inventory. Here is what is changing, and the practical groundwork worth doing now, regardless of when…
Read the articleHow to Rank in ChatGPT Search Results
ChatGPT search results work differently to Google. Here is what actually influences whether your business gets mentioned, based on how these systems retrieve and summarise information.
Read the articleGenerative Engine Optimisation (GEO): How to Get Cited by AI Search
GEO is the newer, broader cousin of AEO: optimising not just for a single answer box, but for how generative AI systems research, summarise and recommend across an…
Read the articleAnswer Engine Optimisation (AEO): A Practical Guide
Answer engine optimisation is the discipline of getting a business cited as the source behind an AI-generated answer. Here is what it involves and how it differs from…
Read the articleAI SEO: What It Actually Means and How to Get Ready For It
AI SEO is not a single technique. It is the work of making a business easy for both search engines and AI systems to find, understand and recommend.…
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