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Marketing, SEO and AI, explained plainly.
Practical articles on performance marketing, SEO and AI search, content, marketing automation and growth, for businesses building in India, the UK and the US.
March 12, 2026
Answer Engine Optimisation (AEO): A Practical Guide
Answer engine optimisation is the discipline of getting a business cited as the source behind an AI-generated answer. Here is what it involves and how it differs from…
Read the article March 2, 2026AI SEO: What It Actually Means and How to Get Ready For It
AI SEO is not a single technique. It is the work of making a business easy for both search engines and AI systems to find, understand and recommend.…
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