CPL CPS Model Marketing

Investing in Your Growth – A Smarter Approach | Webfynd

Accelerate Performance Marketing with High-Intent Traffic and Optimized Conversions

Drive qualified leads and boost sales with precision-targeted Cost-Per-Click (CPC) and Cost-Per-Lead (CPL) strategies. At Webfynd, we craft data-driven campaigns that deliver measurable impact—ensuring every click and lead contributes to your growth goals. Our expert optimization ensures efficient ad spend, higher ROI, and faster performance at scale.

The Problem with Traditional Agencies

Fixed Retainers, No Guarantees

₹50K–₹2L/month with no assurance of leads.

Excuses Instead of Results

Agencies blame algorithms, competition, or budget constraints.

Hidden Costs & Extra Charges

Extra fees for landing pages, tracking, and ad setup.

Clients Bear the Risk

Agencies get paid whether leads convert or not.

Our Risk-Free Performance Model (CPL & CPS)

We offer two performance-based models, ensuring you only pay for actual results:

CPL Model

Pay per verified lead (Best for B2B & high-ticket services)

CPS Model

Pay a percentage of sales (Best for D2C & e-commerce brands)

Zero Retainer

No monthly fee, just performance-based pricing

Real-Time Tracking

Every lead or sale is verified and transparent

Scalable Growth

Adjust lead or sales volume anytime

You don’t gamble on marketing—we take the risk & deliver results!

We Invest Over ₹100,000 Per Client Upfront!

Before you even pay for a lead or sale, we build a full-fledged lead-generation engine at our own cost.

Tools & Software Investment (₹1,00,000+ in Annual Costs Per Client)

Google, Facebook & LinkedIn Ads

At ₹12,000+

Google, Facebook & LinkedIn Ads

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CRM & Lead Automation

At ₹18,000+

HubSpot, Zoho, Google Sheets

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Zapier Premium Integration

At ₹12,000+

Lead Sync & Automations

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Call Tracking & Recording

At ₹15,000+

Exotel, MyOperator

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WhatsApp Automation

At ₹18,000+

Wati, Twilio, AI Chatbots

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Landing Page Hosting & A/B Testing

At ₹10,000+

Landing Page Hosting & A/B Testing

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Heatmaps & User Behavior Analytics

At ₹8,000+

Hotjar, Clarity

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AI-Based Lead Scoring & Filtering

At ₹10,000+

AI-Based Lead Scoring & Filtering

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We invest in cutting-edge tools so you get the best leads and sales at the lowest cost!

₹10K One-Time Setup Fee + 18% GST (₹11,800 Total)

We believe in long-term partnerships, so we make it risk-free for you!

  • Your ₹30,000 setup cost gets fully refunded as discounts on your lead/sales billing from Month 4.
  • Month 4-9: ₹5,000 per month deducted from your invoice.
  • Effectively, your setup cost becomes ₹0 in 6 months!
  • Zero long-term risk — we don’t perform, you don’t pay!
  • A complete growth system—built for you, managed by us, with zero setup risk!

Case Studies – How Webfynd Delivered Real Growth

1. CoinDCX – Scaling a Crypto Exchange in a Competitive Market

  • Challenge: Needed high-quality leads for crypto trading with strict compliance.
  • Solution: Leveraged AI-based audience segmentation & WhatsApp auto-verification.
  • Results: Increased verified user sign-ups by 70% while reducing CPL by 35%.

2. BarfIndia – D2C Growth for Premium Pet Food

  • Challenge: Expensive ads with low ROAS due to niche audience.
  • Solution: Implemented AI-driven behavioral retargeting & optimized creatives.
  • Results: Achieved 6.5x ROAS & reduced customer acquisition cost by 40%.

3. Medhaam School – Lead Generation for Premium Preschool Admissions

  • Challenge: Needed high-intent parents for admissions.
  • Solution: Geo-targeted campaigns with call tracking & WhatsApp automation.
  • Results: Increased admission inquiries by 300%, reducing CPL by 50%.

Transparent Cost vs. – Traditional Model

Service Traditional Agency Our CPL/CPS Model

Retainer Fee

₹50K– ₹2L/month

₹0 (No Retainer)

Setup Cost

₹50K+ Hidden Fees

₹10K + 18% GST (Refundable)

Ad Management

% of Ad Spend

₹0 (Included in CPL/CPS)

Risk

Client Bears Risk

We Take the Risk

Lead/Sales Control

Limited

Scalable Anytime

Payment

Fixed, No Guarantee

Pay Only for Results

No surprises—clear cost vs. revenue before you invest!

CPL Model for B2B & – High-Ticket Services

How It Works

1. We target decision-makers using Google, LinkedIn, and Facebook Ads.

2. Leads are filtered using AI-based validation & call tracking.

3. Clients have 48 hours to approve or reject leads.

4. You only pay for verified leads that meet qualification criteria.

Pricing Model

Ticket Size Cost Per Lead (CPL)

₹10K – ₹50K

₹1,000

₹50K – ₹5L

₹1,500

₹5L+

₹2,000 (Maximum Cap)

CPS Model for D2C Businesses

How It Works

1. We Run Performance Ads on Google/Facebook/Instagram.

2. We Optimize for ROAS (Return on Ad Spend).

3. Sales Are Tracked via Pixel & UTM Tracking.

4. You Pay Us a Percentage of Revenue Instead of CPL.

Pricing Model

Ticket Size Ad Spend % as CPS

₹500 – ₹2,000

8%

₹2,000 – ₹5,000

7%

₹5,000+

6%

Ready to scale your business? Let’s build your growth engine today!