BMW India
BMW India approached us with the objective of enhancing its online presence, driving brand awareness, and increasing customer engagement across various digital channels. The client sought a comprehensive marketing strategy that encompassed social media management, Search Engine Optimization (SEO), and performance marketing to effectively target and engage their audience in the competitive Indian automotive market.
Challenges
- New dealerships demanded branding as well as lead generation, to be done simultaneously.
- With industry-standard conversion of 2-3%, lead generation & conversion in the media spend decided set for the first six months, as a pilot was a huge challenge.
Impact Made
- Achieved 4% conversion in the first month of running performance marketing campaigns
- At the end of six months, the conversion percentage and relevancy percentage stabilized at 17% & 72%
- At the end of 8th month, the market share of the new dealerships in Delhi NCR was at 30% with a revenue of 120Cr since inception.
Project Duration
- 1 Year
