Case studies AI search · Skincare
AI search · SkincareA luxury Ayurvedic skincare brand, found by AI
From no presence in AI answers to a named citation in Google’s AI Overview, with organic leads up 7% a month.
- 0 to citednamed in Google’s AI Overview for a category query
- +7%organic lead growth, month on month
The challenge
In a category where buying decisions increasingly start inside an AI answer, the brand had no structured presence built for that surface.
What we did
Answer engine and generative engine optimisation aimed at category-defining queries, such as the best Ayurvedic face oil for pigmentation and luxury Ayurvedic skincare brands.
The story
Before the engagement the brand had no citations in AI-generated answers. The work targeted the queries that define the category and the comparison questions buyers ask. After the work, the brand was named directly in Google’s AI Overview for a category query, cited for specific products.
More work
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