With its brands BMW, MINI, Rolls-Royce and BMW Motorrad the BMW Group is the world’s leading manufacturer of premium automobiles and motorcycles and provider of premium financial and mobility services. It has a workforce of approx. 125,000 employees worldwide
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
- New dealerships demanded branding as
well as lead generation, to be done
simultaneously. - With industry-standard conversion of 2-3%,
lead generation & conversion in the media
spend decided set for the first six months,
as a pilot was a huge challenge.
What did
Webfynd Digital do
BMW India approached us with the objective of
enhancing its online presence, driving brand
awareness, and increasing customer
engagement across various digital channels.
The client sought a comprehensive marketing
strategy that encompassed social media
management, Search Engine Optimization
(SEO), and performance marketing to
effectively target and engage their audience in
the competitive Indian automotive market.
The Results
- Achieved 4% conversion in the first month of running performance marketing campaigns
- At the end of six months, the conversion percentage and relevancy percentage stabilized at 17% & 72%
- At the end of 8th month, the market share of the new dealerships in Delhi NCR was at 30% with a revenue of 120Cr since inception.
